We're taking part in The Uncomfortable Challenge because...
discomfort is where change starts — and that applies to both your skin and your mental health.
At Naturally Cooked, we’re all about protecting Aussie tradies and outdoor workers — not just from sun damage, but from the mental toll that comes with tough, isolated work. That’s why we give 10% of our profits to TIACS, a free mental health support service for blue-collar workers.
We’re backing Blake as he runs across the Simpson Desert because he’s putting his body on the line for a cause that matters. And just like sunscreen, real impact comes from showing up early, even when it’s uncomfortable.
Let’s spark the conversation — and help more Aussies stick around for the long haul.